
About us
Clariox Advisory
Who we are
Founder of Clariox, Troels Rendbæk Sørensen, possesses more than 17 years of experience spanning four distinct facets of the IT vendor relationship. He has advised on software licensing and contracts at Crayon and ATEA, served as Category Manager for software and cloud solutions at Ørsted, worked on the vendor side at Amazon Web Services, and managed European partnerships at Ardoq. This extensive experience forms the foundation of Clariox's philosophy: that achieving genuine control over the IT landscape requires a comprehensive understanding of all perspectives at the negotiation table, not just the technology.
With more than 8 years of experience in Enterprise Architecture, Jonas Broe has collaborated with hundreds of organizations and teams across various industries. He assists businesses in establishing transparency, reducing complexity, and translating strategy into executable action.
Jonas advises on EA practices, application portfolio management, digital transformations, and the implementation of Ardoq. Jonas believes that Enterprise Architecture should deliver clarity, not complexity. By bridging the gap between business and IT, he helps organizations align on a shared direction and achieve superior business outcomes.
Lasse Møller Pedersen brings more than 12 years of experience in project and program management from organizations including KPMG, VML, Celonis, and Capgemini, specializing in complex transformation initiatives within ERP, CRM, process optimization, and AI. He ensures that projects are executed with high governance from inception to benefit realization.
Collectively, our perspectives encompass the entire lifecycle: commercial negotiation and procurement, a technical foundation in Enterprise Architecture and Ardoq, and execution through professional project and program management. This strategic combination enables Clariox to guide your organization from initial overview to measurable business results.

Our approach




